INITIAL ALERTWebsite
Verified verbatimNIU Alert text quoted in contemporaneous reporting and the February 14, 2008 NIU Report181 chars
There has been a report of a possible gunman on campus. Get to a safe area and take precautions until given the all clear. Avoid the King Commons and all buildings in that vicinity.
Posted to NIU's website at 3:20 PM CST on February 14, 2008 — roughly 15-20 minutes after the shooting began
References the Martin Luther King Commons (NIU's central quad) as the area to avoid; Cole Hall sits adjacent to King Commons
Hedging 'report of a possible gunman' reflected genuine fog of war but provided a far more urgent directive than Virginia Tech's 'shooting incident occurred'
Concrete directives: 'Get to a safe area,' 'take precautions,' 'Avoid' specific area
Delivered via website, email, voicemail, and the campus crisis hotline — no SMS capability yet widespread in 2008
NIU had conducted a mass-casualty exercise in October 2007 specifically because of Virginia Tech