INITIAL ALERTSMS
!Alert Carolina! Emergency: Armed, dangerous person on or near campus. Go inside now; avoid windows.
One minute from 911 call to alert, among the fastest documented campus notifications
Exclamation marks bracket 'Alert Carolina' as a branding and attention signal
'On or near campus' was later criticized as too vague to support informed protective decisions
'Go inside now' is a clear directive but lacks Run-Hide-Fight language
'Avoid windows' is a specific protective action rarely seen in initial active shooter alerts